PA had a potential client call our company this week and we had to turn the project away as his company just wasn’t ready.
So straight off the bat – getting a video to put on your website isn’t for everyone.
If you are not driving traffic to your site or at least have a strategy for getting people to your site, an animation is just not for you.
In broad terms, to have a successful website, you need to first follow the formula of website success which is traffic x conversion = website glory.
Just focusing on getting traffic, or just focusing on conversion will lead you to get ok results, but you will never blow away your competition. You need to focus on both elements to really get to a high level.
So who exactly can a video help out?
Video can really make a difference when you are already driving traffic (or plan on driving traffic) to your site.
Once you are driving traffic, video then becomes a really powerful a tool and bit of a no brainer as video has shown time and time again that it can boost conversion rates, sometimes by number up to 197%.
So the impact can be huge and the ROI is awesome.
But if you are still in start-up mode or only getting 10 clicks a day, first figure out the best way to get traffic, then worry about what you will do with the traffic once you get it.