Hi Guys, today I am going to talk about how to use landing pages effectively and why they are so important, particularly if you are using Google adwords to drive traffic.
So what exactly is a landing page?
A landing page is a single page that you create that has the specific of goal of either capturing your visitors details or getting them to click through to the next page (which is the next stage in your sales funnel).
A really effective landing page has a very clear call to action above the fold and limits the number of actions a visitor can take.
Limiting the number of actions a visitor can take on your landing page is easy and you do it by presenting the visitor with only one or two actions. Limiting the number of options your visitor can take allows you to lead the visitor to where you want them to go.
Ok. With the definition out of the way, why are landing pages so important?
A few reasons.
The big one is that it can save you A LOT of money. Especially if you are using adwords to drive traffic.
If you are currently using adwords, I can bet that majority of you (or your adwords managers) are directing the visitor who has just clicked on your ad your homepage.
This is a big mistake and if you’re doing this, you’re wasting a ridiculous amount of money.
I will tell you why.
When a person lands on a ANY webpage, a question they always ask themselves is ‘do I belong here?” If the answer is no, they will bounce off your page faster than superman can put on pants.
So if you are directing all your traffic to your homepage, what you are doing is making that one page responsible for telling every user that lands on it that they are in the right spot. This is next to impossible as being everything to everyone is not a great strategy.
So what’s the solution?
It’s simple, you create a new landing page for every profitable keyword that you’re paying for in adwords.
Having a dedicated landing page helps your visitor realize they are in the right spot as their search term is prominently displayed on your landing page, which then reduces the chances they will bounce off that page.
But there is another great advantage.
The other great advantage is that your page (and ad) has now become really relevant for that search term and because of this your ad gets a better quality score which then makes it a lot cheaper, saving you lots and lots of money.
So I know what you are thinking.
“This is great. But I just don’t have the time to do all this. I have a business to run”
I understand. But you can get this set up in about 2 hours with a great site called www.unbounce.com.
This site lets you create landing pages in about 30 minutes and it’s really simple to use, and the benefits are well worth it.
We use it for our business and we have not looked back.