Video Production & Animation Company

Be Mobile, Be Happy

Explainer Video, Marketing, Uncategorized Tagged , , ,

Hi Guys,

I hope everyone has had a productive week and your business and website are performing at their peek.

On the subject of getting your website to perform at it’s best, I thought this week I would write about the importance of having your site ‘mobile ready’.

For me, having a site that is mobile ready was really hammered home the other day.  I was walking past my local restaurant and the place was packed (as usual) but for some reason all I saw was a bunch of people standing in circles playing on their smartphone.

It’s pretty obvious that these days, everyone is connected and everyone is on their mobile.  On the stat front, smartphone penetration rates in Australia are at about 55% and we are only a few years away from having 90% smartphone adoption rate.

But for me, I think the tipping point was when my parents (late adopters by anyone’s standards) each got a smart phone. Mum – you know it’s true.

So what does ‘mobile ready’ mean exactly?

It’s pretty simple, it means having your website optimised so that when someone comes to your site from a smartphone they won’t have to pinch and squint in order to navigate your site. A perfect example is seen from the dominos website below.

The difference is staggering. You can see how easy the mobile website can be navigated when compared to the other site.

If these were competing websites, I know which one I would prefer to use and which one would make it easier for me to get in contact with the owner.

So more often than not, if someone comes to your site from a smartphone and  your site is not mobile ready, they will bounce pretty quickly to find a website that is. Don’t let this be your company.

At Premium Animations, we find that about 17% of our traffic comes from either a smartphone or tablet, so we want to make it easy for this 17% to get in contact with us. So we have been mobile and tablet ready for the last few months.

Some resources you can use to help make your site mobile ready for as little as $10 a month are below.

Thanks everyone and have a good week.






Do videos work for B2B businesses?

Marketing Tagged , ,

A question we regularly get asked here at Premium Animations is whether a video is useful in B2B companies?.

The short answer is yes.

Whether your end customer is a consumer or a business, at the end of the day the person that makes the decision about your product or service is always just a human being. And the best way for anyone to get their message across and help the customer make that decision is through video.

So I can hear you say… ‘Robbie of course you would say that… you sell web videos and animations for a living!’.

This is true, so on to some statistics!

According to Cisco, video will increase to 87% of Internet traffic by the end of 2013. (Cisco, 2010) and as a result of this explosive growth – 76% of marketers plan to add video to their sites in 2012, making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012).

This means that using video is quickly becoming more important than having facebook fans or a large twitter following. This is huge considering all the hype surrounding social media these days.

So the question is ‘why is video becoming more important than social media?

For me the answer is simple – video is a really cost effective product that has an immediate and measureable ROI.

This contrasts significantly to social media’s ROI which is ridiculously hard to track (plus facebooks really low click through rates and expensive ads are not helping either).

A little bit closer to home, some specific company examples include Dell reducing service call volumes by 5% and Virgin Mobile reducing call volumes by 14% in 2011 all by effectively using video on their websites. (The Australian, December 2010).

We all know Dell and Virgin are massive companies, but just think about the impact a 1% change would have on their bottom line let alone a 14% increase in savings. Huge changes all with little videos.

So if you are on the fence about investing in a video, have a scroll through a bit more of our blog, do a little bit more independent research, decide on the style of video which you like the best and then feel free to give us a call as we love talking strategy and figuring out the best video solutions for businesses.

What is the first step in improving my conversion rate?

Conversion Tips Tagged , , ,

Hi guys,

We often get asked here at Premium Animations ‘what is the first step I need to take in order to boost my conversion rate?’

Conversion rates are daunting and I know there is so much information out there about it that unless you have a specific action plan of what steps to take, you can feel as though you are drowning.

I know that was how I felt when I was first starting out.

So I thought I would offer some guidance as to the first step you can take to start the ball rolling.

The first step – You need to set up Google Analytics on your website.
This is a simple I know, but sometimes it’s often overlooked.

There is on old saying ‘if you want to manage it, you need to measure it’. So to be able to manage and improve your conversion rate, you need to first measure it.

You always need to figure out where you are, before you can figure out where you need to go (very deep I know ;-)).

So how can I set up google analytics?

It’s pretty easy. It can be done through Google Webmaster Tools.

To get started, simply go to Google Webmaster Tools and select Google Analytics, sign up and then embed the analytics code into the html of your site.

But be sure embed the Google Analytics code into the header of your site as you need to measure each page and how your visitors are interacting with each page.

How do I specifically measure my conversion rate?

This is a bit more tricky and requires setting up a goal in Google Analytics. Once you have signed up and are in Google Analytics, simply select ‘Goals’ on the left hand side and follow the instructions.

When deciding what your goal should be – simply ask yourself ‘what is the last page people see after they have tried to contact me?’ In most cases it would be the ‘thank you for contacting us’ page.

Then once you know the last page people will see, simply embed the ‘goal code’ into that page.

The result of all of this? You now have your first goal set up and can begin to measure:
1. The number of people that are coming to your site; and

2. The number of people that contact you.

And from this we have our conversion rate. For example if 100 people to the site and 2 people contact you, you have a conversion rate of 2%.

So before we can get into benefit driven headlines, A/B testing, iteration of copywriting – let’s start small and simply embed google analytics into your site – so we can begin to measure where we are.

The next step is the most fun and involves figuring out where we need to go (and the best way to get there).

Quote of the week
“There are three ingredients in the good life: learning, earning and yearning.”
– Christopher Morley

What’s Your Problem?

Marketing Tagged , , ,

Hey Guys,

I thought for this weeks blog post, I would talk about how the structure of a video (or any sales strategy for that matter) is dependent on first identifying the problem of your customer.

In any business you have to first identify the problem of the customer and then present your company as the solution to that problem. This is the fundamental rule.

If there is no real problem that you can identify, then you can’t offer what you do as a solution – and without offering your company as the solution to a defined problem it’s very hard to be able to sell anything. Continue reading

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