I hope everyone has had a productive week and your business and website are performing at their peek.
On the subject of getting your website to perform at it’s best, I thought this week I would write about the importance of having your site ‘mobile ready’.
For me, having a site that is mobile ready was really hammered home the other day. I was walking past my local restaurant and the place was packed (as usual) but for some reason all I saw was a bunch of people standing in circles playing on their smartphone.
It’s pretty obvious that these days, everyone is connected and everyone is on their mobile. On the stat front, smartphone penetration rates in Australia are at about 55% and we are only a few years away from having 90% smartphone adoption rate.
But for me, I think the tipping point was when my parents (late adopters by anyone’s standards) each got a smart phone. Mum – you know it’s true.
So what does ‘mobile ready’ mean exactly?
It’s pretty simple, it means having your website optimised so that when someone comes to your site from a smartphone they won’t have to pinch and squint in order to navigate your site. A perfect example is seen from the dominos website below.
If these were competing websites, I know which one I would prefer to use and which one would make it easier for me to get in contact with the owner.
So more often than not, if someone comes to your site from a smartphone and your site is not mobile ready, they will bounce pretty quickly to find a website that is. Don’t let this be your company.
At Premium Animations, we find that about 17% of our traffic comes from either a smartphone or tablet, so we want to make it easy for this 17% to get in contact with us. So we have been mobile and tablet ready for the last few months.
Some resources you can use to help make your site mobile ready for as little as $10 a month are below.
Thanks everyone and have a good week.