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How To Write An Effective LinkedIn Ad Title

How To Get More Customers, Marketing Tagged , , ,

Hey Everyone,

I hope everyone has had a good week and business is going well.

Last week I did a post about how you can use LinkedIn Ads effectively if you are in the B2B game.

After the post went up I got a few emails from people asking me about what they should write in the ad itself in order to get the most bang for their buck.

So I thought this week I would share my thoughts on how you can script your LinkedIn ad copy.

With regards to writing your LinkedIn ad copy the most critical thing you want to keep in mind is the actual group you are targeting.

For example, let’s say your business sells a new content management system to website owners.

The first step you want to do is finding groups in LinkedIn that are full of people that own websites. A simple search in the groups tab with the keywords ‘website owner’ will reveal literally dozens of different groups you could target.

The next step is to then select the group that has the most members. You want to do this as this will help you get the most impressions and give you the best possible chance to get more clicks.

So onto how you should draft your ad copy.

When drafting your ad copy, you always want your ad to speak to the typical person in the group.

For example, a great headline you could use when targeting a group full of website owners would be ‘Are You A Website Owner?”.

Simple I know, yet people hardly ever do this.

A title like this works for 3 reasons.

The first reason is the title of the ad is in the form of a question. When a title is in the form of a question, the ad automatically becomes more engaging because you trying to enter into a dialogue with your prospect as opposed to just telling them something.

The second reason is that the title is relevant and targeted. A person that is a member of  a group that is run specifically for website owners would see the title of this ad and feel as though the ad is speaking directly to them.

The last reason the title of an ad like this is effective is that each word in the ad title is capitalized. This has the effect of allowing the words in the title to stand out more and opposed to just looking like a single block of text, which is what happens when everything is in lower caps or in even caps.

So guys I hope this helps answer some of your questions and I hope everyone has a great week.

Are LinkedIn Ads A Gold Mine?

How To Get More Customers, Marketing Tagged , , , ,

Hi Guys,

I thought today I would write a post about Linkedin Ads and how you can use them to really get your business some awesome, qualified leads.

At the outset, I just want to be clear that Linkedin Ads are not for everyone.

If your business is B2C, then this post isn’t for you (I will do better next week ☺), but if you are in the B2B space – listen up.

I think Linkedin Advertising is the most underutilized, yet most profitable B2B advertising platform there is.

Why?

I thought about this for awhile and the only answer I could come up with is that I think that the majority of people just don’t know how to effectively use it… yet.

I think this ignorance will change over the next 3 years, but at the moment, it’s really great as it’s not insanely competitive (unlike adwords, SEO or facebook)

For Premium Animations we find that our ROI from Linkedin is about 10x that from google adwords or SEO and it boggles my mind that more B2B companies are not yet on the band wagon.

Anyway , I digress.

So onto some practical tips.

How can you use Linkedin Ads to start getting some awesome qualified leads for your business?

The key to being really successful with Linkedin Ads is leveraging these Linkedin Groups.

What do I mean by this?

It’s simple. When setting up your ad campaign, one of the options you have is the choice of selecting the different types of groups that can see your ad.

For example, lets say you want to advertise to real estate agents. When setting up your ad, you simply search for a group that is run by and has members that are real estate agents (there about one million of them) and add them as a target market.

It’s really easy and straight forward, yet many people overlook the power of leveraging these groups when setting up their campaign.

Another great way to get more from your ad is by having a picture of a person in the ad. Preferably a female that is smiling (as I have found this to get the highest click through rate (CTR).

If you simply add a picture of a graph or your company’s logo, you’re throwing money down the drain as it just doesn’t grab your attention.

At PA, we have gone as far as testing Blondes to Brunettes (with each ad having the exact same ad copy). Blondes have about a 10% higher CTR. ☺.

So guys if you have a B2B company, test out linkedin ads by adding specific groups that reflect your target market and then add a nice picture in the ad of a woman smiling and you will do really well.

Like what you see? Let’s get started »