I thought for this weeks post I would talk about A/B testing.
A lot of people think A/B testing is a really complex and esoteric subject, but I hope to demystify it as much as I can.
So first things first. What is A/B testing?
A/B testing is where you develop different versions of a single page on your website and basically split your traffic so 50% of your visitors see one page and 50% see the another page.
You then measure which page which you’re visitors engage with more and which page gets you more customers.
You might be thinking how much of a difference altering one page really make…. but let me tell you it can MASSIVELY change your business, with increases of revenues (or conversion rates) of 200% not unheard of.
If you are interested in reading about some of the impacts A/B testing has had on some businesses, you can read some case studies here
But I digress.
So in my experience, I have found that the big issue with A/B testing is not in people understanding the broad strokes and concepts, but more in how to actually implement an A/B test and where to get started.
So how can you get started A/B testing?
You have a few options, including using Google Website Optimiser, however I have found that a great site that helps you implement A/B testing really easily is http://visualwebsiteoptimizer.com/.
The site is perfect if you are just starting out and it offers really easy to follow instructions and also a 30 day free trial.
Setting up the test is easy as pie and you don’t need any knowledge of how to be a great coder or really even HTML.
I have no affiliation with the company, except from being a happy customer.
If you are interested in pushing your conversion rate higher, I suggest starting with this program and just changing your homepage as a great starting point.
Just remember when you are making the different version of your homepage to have some of your benefits above the fold and a clear call to action for your customers as well.