I thought today I would write a post about Linkedin Ads and how you can use them to really get your business some awesome, qualified leads.
At the outset, I just want to be clear that Linkedin Ads are not for everyone.
If your business is B2C, then this post isn’t for you (I will do better next week ☺), but if you are in the B2B space – listen up.
I think Linkedin Advertising is the most underutilized, yet most profitable B2B advertising platform there is.
I thought about this for awhile and the only answer I could come up with is that I think that the majority of people just don’t know how to effectively use it… yet.
I think this ignorance will change over the next 3 years, but at the moment, it’s really great as it’s not insanely competitive (unlike adwords, SEO or facebook)
For Premium Animations we find that our ROI from Linkedin is about 10x that from google adwords or SEO and it boggles my mind that more B2B companies are not yet on the band wagon.
Anyway , I digress.
So onto some practical tips.
How can you use Linkedin Ads to start getting some awesome qualified leads for your business?
The key to being really successful with Linkedin Ads is leveraging these Linkedin Groups.
What do I mean by this?
It’s simple. When setting up your ad campaign, one of the options you have is the choice of selecting the different types of groups that can see your ad.
For example, lets say you want to advertise to real estate agents. When setting up your ad, you simply search for a group that is run by and has members that are real estate agents (there about one million of them) and add them as a target market.
It’s really easy and straight forward, yet many people overlook the power of leveraging these groups when setting up their campaign.
Another great way to get more from your ad is by having a picture of a person in the ad. Preferably a female that is smiling (as I have found this to get the highest click through rate (CTR).
If you simply add a picture of a graph or your company’s logo, you’re throwing money down the drain as it just doesn’t grab your attention.
At PA, we have gone as far as testing Blondes to Brunettes (with each ad having the exact same ad copy). Blondes have about a 10% higher CTR. ☺.
So guys if you have a B2B company, test out linkedin ads by adding specific groups that reflect your target market and then add a nice picture in the ad of a woman smiling and you will do really well.