I hope everyone has had a good week and business is going well.
Last week I did a post about how you can use LinkedIn Ads effectively if you are in the B2B game.
After the post went up I got a few emails from people asking me about what they should write in the ad itself in order to get the most bang for their buck.
So I thought this week I would share my thoughts on how you can script your LinkedIn ad copy.
With regards to writing your LinkedIn ad copy the most critical thing you want to keep in mind is the actual group you are targeting.
For example, let’s say your business sells a new content management system to website owners.
The first step you want to do is finding groups in LinkedIn that are full of people that own websites. A simple search in the groups tab with the keywords ‘website owner’ will reveal literally dozens of different groups you could target.
The next step is to then select the group that has the most members. You want to do this as this will help you get the most impressions and give you the best possible chance to get more clicks.
So onto how you should draft your ad copy.
When drafting your ad copy, you always want your ad to speak to the typical person in the group.
For example, a great headline you could use when targeting a group full of website owners would be ‘Are You A Website Owner?”.
Simple I know, yet people hardly ever do this.
A title like this works for 3 reasons.
The first reason is the title of the ad is in the form of a question. When a title is in the form of a question, the ad automatically becomes more engaging because you trying to enter into a dialogue with your prospect as opposed to just telling them something.
The second reason is that the title is relevant and targeted. A person that is a member of a group that is run specifically for website owners would see the title of this ad and feel as though the ad is speaking directly to them.
The last reason the title of an ad like this is effective is that each word in the ad title is capitalized. This has the effect of allowing the words in the title to stand out more and opposed to just looking like a single block of text, which is what happens when everything is in lower caps or in even caps.
So guys I hope this helps answer some of your questions and I hope everyone has a great week.