I hope everyone is having a productive week and your website is performing at the highest level it can.
I thought today I would talk about a tool that helps you ‘spy’ on your competitors. Very James Bond of me I know.
So the website is called http://ahrefs.com. It is a fantastic tool as it gives you an analysis of what keywords your competitors are using to drive traffic to their site.
It is also ridiculously easy to use. You simply put in your competitors website name and click the ‘search keywords’ button and you are good to go. Signing up to the site is also really easy and it’s free as well.
This is great news if you are a new business owner, because this tool can help you keep costs low and get insights into your industry that would have most likely taken your competition months or even years to develop.
Another cool feature of this site includes being able to see what percentage of your competitors traffic is coming through adwords or SEO.
But for me, the last really useful insight ahrefs brings to the table is providing the ad copy your competitors are using for each keyword they are targeting.
This is great as it is likely your competitors have already optimised their ad copy and are using ad copy that converts really well. So this little trick can save you lots of time as you can use it as a base on which to create your own ad copy that kicks your competitors butt.
So if you are just starting out in business, or you want a bit more from your adwords campaign, use this tool and get some great insights and get the edge over your competition.
Robbie (Mr Bond) Rankin.
Quote Of The Day: “Winning isn’t everything, but wanting
to win is.”
– Vince Lombardi