I hope business is going well and your site is turning into a great asset for your company.
In my last blog I gave you a little tip about how you can use adwords more effectively to get more people to your site.
In this blog I will give you a little tip on how to get more of that traffic to make contact with your company.
The conversion element of the website success formula (remember its’ traffic x conversion) is often overlooked, but for me it is the most important element of any website strategy.
So let’s get to it. Something that you can use straight away in your business is having yourmost important information above the fold.
What is the fold you ask? The fold is the point where people have to scroll down to the screen and your website in order to see the rest of your site.
More often than not, someone will come to your site, see what information immediately above the fold, and if they don’t like what they see straight away they will ‘bounce’ to a competitors site.
So remember the saying ‘above the fold is gold’ and always remember to put your most important information at the top of your webpage so you can engage your visitors straight away.
Another great way is a sales video (shameless plug I know J) but a video really grabs your visitors attention straight away and gets your site to talk directly to your visitor as well.
Have a great day everyone.
Robbie and the PA Team.
Quote Of The Day: “Don’t let yesterday use up too much of today.”
– Cherokee Proverb