I know this is a random question, and I can only guess that you’re thinking ‘Robbie you have lost it – of course my contact form it works!’.
But having a contact from that ‘works’ in the traditional sense and having a contact form that actually motivates your visitors to give you their details are quite different and the effect it can have on your business is huge.
So how exactly can you structure your contact form in a way that motivates your visitors to enter their details?
Well step number one is make sure that all your capture fields (i.e. the information you want your visitor to submit) is above the fold.
I have previously wrote about the power of having important information ‘above the fold’ in a post called ‘above the fold is gold’ and you can check it out here
Step number two is make sure that your contact form is on every page of your site. This is really important and not enough websites do this.
As you know, most websites, simply have the one ‘contact us’ page and that is it, but to get the most from your site, a visitor should be able to get in contact with you straight away from every page on your site. You never want to give your visitors an excuse to ‘bounce’ from your site, so this little tip can work wonders as your visitors don’t have to search for a way to get in contact with you, as they can do it on each page.
Step number three involves giving some free upfront value to your visitor. An example of this is on the premium animations website (shameless plug here I know J).
A visitor to our website knows they will get a free info pack once they enter details. This helps motivate the visitor to put in their details as they get something for nothing. The info pack offers some useful information as to how you can use videos to boost your conversion rate and also offers a few practical tips as well.
A good example of an effective contact us form is below, As you can see each capture is above the fold and they offer a free newsletter if you put in your details.
A one that could be improved is below. As you can see there is only one page that a visitor can contact you on. The page is also on the very right hand side and does not stand out as much as it could.
So if you have a ‘contact us’ form on your site, please make sure that it is on each page on your site, it is above the fold and there is a little bit of motivation for the visitor to give you their information in the form of giving your visitor some free value upfront.
Have an awesome day everyone.