Video Production & Animation Company

What type of companies can benefit from animations?

Animated Video, How To Get More Customers, How To Get More Traffic, Marketing, Sales Video Tagged , , ,

 PA had a potential client call our company this week and we had to turn the project away as his company just wasn’t ready.

So straight off the bat – getting a video to put on your website isn’t for everyone.

If you are not driving traffic to your site or at least have a strategy for getting people to your site, an animation is just not for you.

In broad terms, to have a successful website, you need to first follow the formula of website success which is traffic x conversion = website glory.

Just focusing on getting traffic, or just focusing on conversion will lead you to get ok results, but you will never blow away your competition. You need to focus on both elements to really get to a high level.

So who exactly can a video help out?

Video can really make a difference when you are already driving traffic (or plan on driving traffic) to your site.

Once you are driving traffic, video then becomes a really powerful a tool and bit of a no brainer as video has shown time and time again that it can boost conversion rates, sometimes by number up to 197%.

So the impact can be huge and the ROI is awesome.

But if you are still in start-up mode or only getting 10 clicks a day, first figure out the best way to get traffic, then worry about what you will do with the traffic once you get it.

How do sales videos and web animations increase sales?

Animated Video, Conversion Tips, How To Get More Traffic, Sales Video, Web Video

Hi Guys,

I trust you have had a really productive week, like the team here at Premium Animations!

Today, I wanted to discuss how sales videos and website animations help increase sales for startups and small businesses. This is important because there are a number of different styles of web videos, each of which are used for alternate purposes.

In my last post, I discussed ‘Growth Hacking‘ and introduced the concept of the ‘Growth Hacking Funnel‘.  The growth hacking funnel looks something like this:

The Growth Hacking Funnel

Each step in the funnel is a ‘user state‘.  In order to optimise for growth we need increase conversions at every step in the funnel.

Now, obviously some business models are different, but this funnel is pretty applicable to both online and offline businesses. Here’s an example of each step in the funnel for two different businesses.

Growth Hacking Funnel Examples

How are website animations and sales videos related to this?

Well, website animations or product videos can actually be used to increase conversions at a number of different steps in this funnel. If you can increase conversions at any one of these stages, you will be making more sales!

Yipeee!

Knowing which step in funnel the animation will be used for is very important because it defines the animation’s content and style. When you know the specific purpose for the animation, it can be tailored to ensure you get highest possible conversion rate.

Typically, website animations and sales videos are most widely used for the ACQUISITION, ACTIVATION and RETENTION steps in the funnel.

Here’s some of the most famous examples.

AQUISITION: To acquire new customers and get them to your site/store.

Dollar Shave Club: Created a hilarious web video that went viral, check it out here.

Old Spice: I’m sure everyone has seen this one…watch it again here.

ACTIVATION: To get the customer to register or start using your product/service.

Dropbox: One of the best of all time, perfectly explains their product. Here it is.

– A heap of Premium Animation Clients as well of course (PLUG!) : eRx, Naked Mort., Binked, Rates Direct…….and many more!

RETENTION: To bring the customer back or get them more engaged with your product.

Salesforce: Have a huge range of great explanational videos to get customers to learn about all the features of salesforce. Check some here.

Google: Always producing videos which help customers to learn extra product features to ensure they keep coming back!

So there you have it!

Before you go out and get a web animation made, make sure you think about what it is being used for.

Don’t worry though, at Premium Animations we analyse your entire business and make sure we tailor the animation for its specific purpose! We’ve created animations for all the steps in the funnel and know what works best…..

Chat soon guys!

Like what you see? Let’s get started »