Video Production & Animation Company

How Can I Get More From The ‘Call to Action’ Buttons On My Site?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hey Guys I thought for today’s post I would talk about how you can get more out of the ‘call to action’ buttons on your site. A very niche topic I know.

So if you have a website, you most probably have a ‘call to action’ button somewhere. Some examples include buttons that have the words ‘Submit’ or ‘More Information’ on them.

A lot of the articles I read always talk about what color button you should have on your site (i.e. should it be red, or green or even orange).

But I am yet to read anything about what the button should actually say, which is much more powerful in increasing conversions when compared to finding the best color.

Anyway I digress. So you’ll find a lot of call to action buttons out there will say things like ‘submit’ or ‘see our prices’, but in my experience this is the worst thing you can write on your button when creating the text for your button.

It’s a mistake as these words invoke a value-taking action and not value-giving action.

To get the most out of your buttons, you want each button (where you’re asking the user to take an action) to be value-giving. For example having a button say something like ‘Get Your Free Consultation’ is infinitely more powerful as it’s promising to give something to the user.

The result of implementing just this minor change can be huge as there is a shift in the onus of who has to take the action and make the effort and everyone would rather receive something rather than be asked to do something.

A great example of a website that has a really great call to action button is called yesware.com. The call to action is great and the button is clear, orange, and above the fold.

So have a look over your site and just see what your call to action button is asking the visitor to do, and if you are asking them to take an action as opposed to giving him value, make the change and enjoy the increase in your conversion rate.

What type of companies can benefit from animations?

Animated Video, How To Get More Customers, How To Get More Traffic, Marketing, Sales Video Tagged , , ,

 PA had a potential client call our company this week and we had to turn the project away as his company just wasn’t ready.

So straight off the bat – getting a video to put on your website isn’t for everyone.

If you are not driving traffic to your site or at least have a strategy for getting people to your site, an animation is just not for you.

In broad terms, to have a successful website, you need to first follow the formula of website success which is traffic x conversion = website glory.

Just focusing on getting traffic, or just focusing on conversion will lead you to get ok results, but you will never blow away your competition. You need to focus on both elements to really get to a high level.

So who exactly can a video help out?

Video can really make a difference when you are already driving traffic (or plan on driving traffic) to your site.

Once you are driving traffic, video then becomes a really powerful a tool and bit of a no brainer as video has shown time and time again that it can boost conversion rates, sometimes by number up to 197%.

So the impact can be huge and the ROI is awesome.

But if you are still in start-up mode or only getting 10 clicks a day, first figure out the best way to get traffic, then worry about what you will do with the traffic once you get it.

How To Write An Effective LinkedIn Ad Title

How To Get More Customers, Marketing Tagged , , ,

Hey Everyone,

I hope everyone has had a good week and business is going well.

Last week I did a post about how you can use LinkedIn Ads effectively if you are in the B2B game.

After the post went up I got a few emails from people asking me about what they should write in the ad itself in order to get the most bang for their buck.

So I thought this week I would share my thoughts on how you can script your LinkedIn ad copy.

With regards to writing your LinkedIn ad copy the most critical thing you want to keep in mind is the actual group you are targeting.

For example, let’s say your business sells a new content management system to website owners.

The first step you want to do is finding groups in LinkedIn that are full of people that own websites. A simple search in the groups tab with the keywords ‘website owner’ will reveal literally dozens of different groups you could target.

The next step is to then select the group that has the most members. You want to do this as this will help you get the most impressions and give you the best possible chance to get more clicks.

So onto how you should draft your ad copy.

When drafting your ad copy, you always want your ad to speak to the typical person in the group.

For example, a great headline you could use when targeting a group full of website owners would be ‘Are You A Website Owner?”.

Simple I know, yet people hardly ever do this.

A title like this works for 3 reasons.

The first reason is the title of the ad is in the form of a question. When a title is in the form of a question, the ad automatically becomes more engaging because you trying to enter into a dialogue with your prospect as opposed to just telling them something.

The second reason is that the title is relevant and targeted. A person that is a member of  a group that is run specifically for website owners would see the title of this ad and feel as though the ad is speaking directly to them.

The last reason the title of an ad like this is effective is that each word in the ad title is capitalized. This has the effect of allowing the words in the title to stand out more and opposed to just looking like a single block of text, which is what happens when everything is in lower caps or in even caps.

So guys I hope this helps answer some of your questions and I hope everyone has a great week.

Are LinkedIn Ads A Gold Mine?

How To Get More Customers, Marketing Tagged , , , ,

Hi Guys,

I thought today I would write a post about Linkedin Ads and how you can use them to really get your business some awesome, qualified leads.

At the outset, I just want to be clear that Linkedin Ads are not for everyone.

If your business is B2C, then this post isn’t for you (I will do better next week ☺), but if you are in the B2B space – listen up.

I think Linkedin Advertising is the most underutilized, yet most profitable B2B advertising platform there is.

Why?

I thought about this for awhile and the only answer I could come up with is that I think that the majority of people just don’t know how to effectively use it… yet.

I think this ignorance will change over the next 3 years, but at the moment, it’s really great as it’s not insanely competitive (unlike adwords, SEO or facebook)

For Premium Animations we find that our ROI from Linkedin is about 10x that from google adwords or SEO and it boggles my mind that more B2B companies are not yet on the band wagon.

Anyway , I digress.

So onto some practical tips.

How can you use Linkedin Ads to start getting some awesome qualified leads for your business?

The key to being really successful with Linkedin Ads is leveraging these Linkedin Groups.

What do I mean by this?

It’s simple. When setting up your ad campaign, one of the options you have is the choice of selecting the different types of groups that can see your ad.

For example, lets say you want to advertise to real estate agents. When setting up your ad, you simply search for a group that is run by and has members that are real estate agents (there about one million of them) and add them as a target market.

It’s really easy and straight forward, yet many people overlook the power of leveraging these groups when setting up their campaign.

Another great way to get more from your ad is by having a picture of a person in the ad. Preferably a female that is smiling (as I have found this to get the highest click through rate (CTR).

If you simply add a picture of a graph or your company’s logo, you’re throwing money down the drain as it just doesn’t grab your attention.

At PA, we have gone as far as testing Blondes to Brunettes (with each ad having the exact same ad copy). Blondes have about a 10% higher CTR. ☺.

So guys if you have a B2B company, test out linkedin ads by adding specific groups that reflect your target market and then add a nice picture in the ad of a woman smiling and you will do really well.

Should I Use Push Or Pull Marketing for My Small Business?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , , ,

Hi everyone,

Today I wanted to do a quick post about pull vs. push marketing and what strategy you should focus on with your business.

For the uninitiated, push marketing is where you go out and find your clients, as opposed to pull marketing is where you let your clients find you.

A good example of pull marketing is the use of adwords and SEO, while cold calling is a good example of push marketing.

For the team here at PA, we rely on both strategies, but our best ROI definitely comes from pull marketing.

I think we get our best ROI from pull marketing because for bigger ticket items every person will go through a traditional buying cycle and the first stage of that buying a cycle is research.

People will always information gather first, then make a purchasing decision second., and these days, everyone uses Google to do research first.

So at Premium Animations we buy Google adwords to always try to position ourselves to be in front of our prospects eyes when they are doing their research.

But there is a problem.

Adwords is tough to get right. It’s complicated, esoteric and it can become really costly if you get it wrong.

But when it comes to ROI, an effective adwords campaign is unparalleled.

So where to start if you are interested in getting a good ROI from adwords?

If you’re a masochist like me, you can take a few online courses and seminars and begin to do it yourself. This strategy is rewarding but very time intensive. Your other option is to use an adwords firm.

There are some great one out there and they can make life a lot easier.

But something that you should always be wary of is to make sure that every keyword that your firm is targeting has a corresponding landing page and that your firm is Google certified.

On the landing page front, stress this to your prospective firm, as some firms will simply send traffic to your homepage. Simply buying traffic and sending it to your homepage is as good as throwing your hard earned cash down the drain.

We learnt this lesson the hard way. So learn from our mistake on this one and use a firm and make sure they are certified and will also use a landing page for each keyword.

Why Should I Use Landing Pages?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hi Guys, today I am going to talk about how to use landing pages effectively and why they are so important, particularly if you are using Google adwords to drive traffic.

So what exactly is a landing page?

A landing page is a single page that you create that has the specific of goal of either capturing your visitors details or getting them to click through to the next page (which is the next stage in your sales funnel).

A really effective landing page has a very clear call to action above the fold and limits the number of actions a visitor can take.

Limiting the number of actions a visitor can take on your landing page is easy and you do it by presenting the visitor with only one or two actions. Limiting the number of options your visitor can take allows you to lead the visitor to where you want them to go.

Ok. With the definition out of the way, why are landing pages so important?

A few reasons.

The big one is that it can save you A LOT of money. Especially if you are using adwords to drive traffic.

If you are currently using adwords, I can bet that majority of you (or your adwords managers) are directing the visitor who has just clicked on your ad your homepage.

This is a big mistake and if you’re doing this, you’re wasting a ridiculous amount of money.

I will tell you why.

When a person lands on a ANY webpage, a question they always ask themselves is ‘do I belong here?” If the answer is no, they will bounce off your page faster than superman can put on pants.

So if you are directing all your traffic to your homepage, what you are doing is making that one page responsible for telling every user that lands on it that they are in the right spot. This is next to impossible as being everything to everyone is not a great strategy.

So what’s the solution?

It’s simple, you create a new landing page for every profitable keyword that you’re paying for in adwords.

Having a dedicated landing page helps your visitor realize they are in the right spot as their search term is prominently displayed on your landing page, which then reduces the chances they will bounce off that page.

But there is another great advantage.

The other great advantage is that your page (and ad) has now become really relevant for that search term and because of this your ad gets a better quality score which then makes it a lot cheaper, saving you lots and lots of money.

So I know what you are thinking.

“This is great. But I just don’t have the time to do all this. I have a business to run”

I understand. But you can get this set up in about 2 hours with a great site called www.unbounce.com.

This site lets you create landing pages in about 30 minutes and it’s really simple to use, and the benefits are well worth it.

We use it for our business and we have not looked back.

What is A/B Testing and how can it help me?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hi Guys,

I thought for this weeks post I would talk about A/B testing.

A lot of people think A/B testing is a really complex and esoteric subject, but I hope to demystify it as much as I can.

So first things first. What is A/B testing?

A/B testing is where you develop different versions of a single page on your website and basically split your traffic so 50% of your visitors see one page and 50% see the another page.

You then measure which page which you’re visitors engage with more and which page gets you more customers.

You might be thinking how much of a difference altering one page really make…. but let me tell you it can MASSIVELY change your business, with increases of revenues (or conversion rates) of 200% not unheard of.

If you are interested in reading about some of the impacts A/B testing has had on some businesses, you can read some case studies here

But I digress.

So in my experience, I have found that the big issue with A/B testing is not in people understanding the broad strokes and concepts, but more in how to actually implement an A/B test and where to get started.

So how can you get started A/B testing?

You have a few options, including using Google Website Optimiser, however I have found that a great site that helps you implement A/B testing really easily is http://visualwebsiteoptimizer.com/.

The site is perfect if you are just starting out and it offers really easy to follow instructions and also a 30 day free trial.

Setting up the test is easy as pie and you don’t need any knowledge of how to be a great coder or really even HTML.

I have no affiliation with the company, except from being a happy customer.

If you are interested in pushing your conversion rate higher, I suggest starting with this program and just changing your homepage as a great starting point.

Just remember when you are making the different version of your homepage to have some of your benefits above the fold and a clear call to action for your customers as well.

Cheers everyone.

 

How can I identify keywords that are relevant to my business?

How To Get More Traffic, Marketing Tagged , ,

Hi Guys,

I thought I would do just a quick post on identifying keywords that are relevant for your business.

Identifying which keywords your customers would use when searching for your service or product offering is crucial because so many people conduct research on google in order to educate themselves before ever making a purchase.

Fighting this fact is beyond futile and you always need to be where your customers are, and at the moment they most of them are searching on google.

Anyway, I digress. So I have previously written about ahrefs.com and that fact that it is a great tool to spy on your competition. It’s great as it not only allows you to see your competitors ad copy and the amount of traffic they are driving to their site, but it also allows you to see which keywords your competitors are using to drive traffic.

This is great as it used to be a long and painful exercise to determine the most effective keywords, but with this tool, it’s now really quick and easy to find out which keywords you should target.

To use this tool, simply go to ahrefs.com and put in your competitors name. Chances are that if your competitors are using a specific keyword and you’re not (and you think the keyword could be valuable) you should it do your adwords stable.

To measure just how effective the keyword is in driving traffic, just log into google analytics, select the ‘sources’ tab and the data will be there. If you really want to get tricky – you can add a conversion code to your site and see how effective that keyword is in driving conversions for your business. I have spoken about setting up conversions here. And if you haven’t done it, I cannot recommend it enough.

If you do all this ( it would only take a 30 minutes to set up)and find that the keyword is working for you and driving traffic, you can allocate more of your adwords budget to that word to increase your number of customers even further.

Thanks guys and I hope everyone is having a great start to 2013 and you are all ready for a big year.

The PA Team.

Be Mobile, Be Happy

Explainer Video, Marketing, Uncategorized Tagged , , ,

Hi Guys,

I hope everyone has had a productive week and your business and website are performing at their peek.

On the subject of getting your website to perform at it’s best, I thought this week I would write about the importance of having your site ‘mobile ready’.

For me, having a site that is mobile ready was really hammered home the other day.  I was walking past my local restaurant and the place was packed (as usual) but for some reason all I saw was a bunch of people standing in circles playing on their smartphone.

It’s pretty obvious that these days, everyone is connected and everyone is on their mobile.  On the stat front, smartphone penetration rates in Australia are at about 55% and we are only a few years away from having 90% smartphone adoption rate.

But for me, I think the tipping point was when my parents (late adopters by anyone’s standards) each got a smart phone. Mum – you know it’s true.

So what does ‘mobile ready’ mean exactly?

It’s pretty simple, it means having your website optimised so that when someone comes to your site from a smartphone they won’t have to pinch and squint in order to navigate your site. A perfect example is seen from the dominos website below.

The difference is staggering. You can see how easy the mobile website can be navigated when compared to the other site.

If these were competing websites, I know which one I would prefer to use and which one would make it easier for me to get in contact with the owner.

So more often than not, if someone comes to your site from a smartphone and  your site is not mobile ready, they will bounce pretty quickly to find a website that is. Don’t let this be your company.

At Premium Animations, we find that about 17% of our traffic comes from either a smartphone or tablet, so we want to make it easy for this 17% to get in contact with us. So we have been mobile and tablet ready for the last few months.

Some resources you can use to help make your site mobile ready for as little as $10 a month are below.

https://www.langoor.mobi/

http://www.dudamobile.com/

Thanks everyone and have a good week.

Robbie.

 

 

 

 

How To Spy On Your Competition

Marketing Tagged , , ,

Hey Guys,

I hope everyone is having a productive week and your website is performing at the highest level it can.

I thought today I would talk about a tool that helps you ‘spy’ on your competitors. Very James Bond of me I know.

So the website is called http://ahrefs.com. It is a fantastic tool as it gives you an analysis of what keywords your competitors are using to drive traffic to their site.

It is also ridiculously easy to use. You simply put in your competitors website name and click the ‘search keywords’ button and you are good to go. Signing up to the site is also really easy and it’s free as well.

This is great news if you are a new business owner, because this tool can help you keep costs low and get insights into your industry that would have most likely taken your competition months or even years to develop.

Another cool feature of this site includes being able to see what percentage of your competitors traffic is coming through adwords or SEO.

But for me, the last really useful insight ahrefs brings to the table is providing the ad copy your competitors are using for each keyword they are targeting.

This is great as it is likely your competitors have already optimised their ad copy and are using ad copy that converts really well. So this little trick can save you lots of time as you can use it as a base on which to create your own ad copy that kicks your competitors butt.

So if you are just starting out in business, or you want a bit more from your adwords campaign, use this tool and get some great insights and get the edge over your competition.

Thanks guys

Robbie (Mr Bond) Rankin.

Quote Of The Day: “Winning isn’t everything, but wanting
to win is.”
– Vince Lombardi

 

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