Hey Guys I thought for today’s post I would talk about how you can get more out of the ‘call to action’ buttons on your site. A very niche topic I know.
So if you have a website, you most probably have a ‘call to action’ button somewhere. Some examples include buttons that have the words ‘Submit’ or ‘More Information’ on them.
A lot of the articles I read always talk about what color button you should have on your site (i.e. should it be red, or green or even orange).
But I am yet to read anything about what the button should actually say, which is much more powerful in increasing conversions when compared to finding the best color.
Anyway I digress. So you’ll find a lot of call to action buttons out there will say things like ‘submit’ or ‘see our prices’, but in my experience this is the worst thing you can write on your button when creating the text for your button.
It’s a mistake as these words invoke a value-taking action and not value-giving action.
To get the most out of your buttons, you want each button (where you’re asking the user to take an action) to be value-giving. For example having a button say something like ‘Get Your Free Consultation’ is infinitely more powerful as it’s promising to give something to the user.
The result of implementing just this minor change can be huge as there is a shift in the onus of who has to take the action and make the effort and everyone would rather receive something rather than be asked to do something.
A great example of a website that has a really great call to action button is called yesware.com. The call to action is great and the button is clear, orange, and above the fold.
So have a look over your site and just see what your call to action button is asking the visitor to do, and if you are asking them to take an action as opposed to giving him value, make the change and enjoy the increase in your conversion rate.