Video Production & Animation Company

How Can I Get More From The ‘Call to Action’ Buttons On My Site?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hey Guys I thought for today’s post I would talk about how you can get more out of the ‘call to action’ buttons on your site. A very niche topic I know.

So if you have a website, you most probably have a ‘call to action’ button somewhere. Some examples include buttons that have the words ‘Submit’ or ‘More Information’ on them.

A lot of the articles I read always talk about what color button you should have on your site (i.e. should it be red, or green or even orange).

But I am yet to read anything about what the button should actually say, which is much more powerful in increasing conversions when compared to finding the best color.

Anyway I digress. So you’ll find a lot of call to action buttons out there will say things like ‘submit’ or ‘see our prices’, but in my experience this is the worst thing you can write on your button when creating the text for your button.

It’s a mistake as these words invoke a value-taking action and not value-giving action.

To get the most out of your buttons, you want each button (where you’re asking the user to take an action) to be value-giving. For example having a button say something like ‘Get Your Free Consultation’ is infinitely more powerful as it’s promising to give something to the user.

The result of implementing just this minor change can be huge as there is a shift in the onus of who has to take the action and make the effort and everyone would rather receive something rather than be asked to do something.

A great example of a website that has a really great call to action button is called yesware.com. The call to action is great and the button is clear, orange, and above the fold.

So have a look over your site and just see what your call to action button is asking the visitor to do, and if you are asking them to take an action as opposed to giving him value, make the change and enjoy the increase in your conversion rate.

What type of companies can benefit from animations?

Animated Video, How To Get More Customers, How To Get More Traffic, Marketing, Sales Video Tagged , , ,

 PA had a potential client call our company this week and we had to turn the project away as his company just wasn’t ready.

So straight off the bat – getting a video to put on your website isn’t for everyone.

If you are not driving traffic to your site or at least have a strategy for getting people to your site, an animation is just not for you.

In broad terms, to have a successful website, you need to first follow the formula of website success which is traffic x conversion = website glory.

Just focusing on getting traffic, or just focusing on conversion will lead you to get ok results, but you will never blow away your competition. You need to focus on both elements to really get to a high level.

So who exactly can a video help out?

Video can really make a difference when you are already driving traffic (or plan on driving traffic) to your site.

Once you are driving traffic, video then becomes a really powerful a tool and bit of a no brainer as video has shown time and time again that it can boost conversion rates, sometimes by number up to 197%.

So the impact can be huge and the ROI is awesome.

But if you are still in start-up mode or only getting 10 clicks a day, first figure out the best way to get traffic, then worry about what you will do with the traffic once you get it.

Should I Use Push Or Pull Marketing for My Small Business?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , , ,

Hi everyone,

Today I wanted to do a quick post about pull vs. push marketing and what strategy you should focus on with your business.

For the uninitiated, push marketing is where you go out and find your clients, as opposed to pull marketing is where you let your clients find you.

A good example of pull marketing is the use of adwords and SEO, while cold calling is a good example of push marketing.

For the team here at PA, we rely on both strategies, but our best ROI definitely comes from pull marketing.

I think we get our best ROI from pull marketing because for bigger ticket items every person will go through a traditional buying cycle and the first stage of that buying a cycle is research.

People will always information gather first, then make a purchasing decision second., and these days, everyone uses Google to do research first.

So at Premium Animations we buy Google adwords to always try to position ourselves to be in front of our prospects eyes when they are doing their research.

But there is a problem.

Adwords is tough to get right. It’s complicated, esoteric and it can become really costly if you get it wrong.

But when it comes to ROI, an effective adwords campaign is unparalleled.

So where to start if you are interested in getting a good ROI from adwords?

If you’re a masochist like me, you can take a few online courses and seminars and begin to do it yourself. This strategy is rewarding but very time intensive. Your other option is to use an adwords firm.

There are some great one out there and they can make life a lot easier.

But something that you should always be wary of is to make sure that every keyword that your firm is targeting has a corresponding landing page and that your firm is Google certified.

On the landing page front, stress this to your prospective firm, as some firms will simply send traffic to your homepage. Simply buying traffic and sending it to your homepage is as good as throwing your hard earned cash down the drain.

We learnt this lesson the hard way. So learn from our mistake on this one and use a firm and make sure they are certified and will also use a landing page for each keyword.

Why Should I Use Landing Pages?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hi Guys, today I am going to talk about how to use landing pages effectively and why they are so important, particularly if you are using Google adwords to drive traffic.

So what exactly is a landing page?

A landing page is a single page that you create that has the specific of goal of either capturing your visitors details or getting them to click through to the next page (which is the next stage in your sales funnel).

A really effective landing page has a very clear call to action above the fold and limits the number of actions a visitor can take.

Limiting the number of actions a visitor can take on your landing page is easy and you do it by presenting the visitor with only one or two actions. Limiting the number of options your visitor can take allows you to lead the visitor to where you want them to go.

Ok. With the definition out of the way, why are landing pages so important?

A few reasons.

The big one is that it can save you A LOT of money. Especially if you are using adwords to drive traffic.

If you are currently using adwords, I can bet that majority of you (or your adwords managers) are directing the visitor who has just clicked on your ad your homepage.

This is a big mistake and if you’re doing this, you’re wasting a ridiculous amount of money.

I will tell you why.

When a person lands on a ANY webpage, a question they always ask themselves is ‘do I belong here?” If the answer is no, they will bounce off your page faster than superman can put on pants.

So if you are directing all your traffic to your homepage, what you are doing is making that one page responsible for telling every user that lands on it that they are in the right spot. This is next to impossible as being everything to everyone is not a great strategy.

So what’s the solution?

It’s simple, you create a new landing page for every profitable keyword that you’re paying for in adwords.

Having a dedicated landing page helps your visitor realize they are in the right spot as their search term is prominently displayed on your landing page, which then reduces the chances they will bounce off that page.

But there is another great advantage.

The other great advantage is that your page (and ad) has now become really relevant for that search term and because of this your ad gets a better quality score which then makes it a lot cheaper, saving you lots and lots of money.

So I know what you are thinking.

“This is great. But I just don’t have the time to do all this. I have a business to run”

I understand. But you can get this set up in about 2 hours with a great site called www.unbounce.com.

This site lets you create landing pages in about 30 minutes and it’s really simple to use, and the benefits are well worth it.

We use it for our business and we have not looked back.

What is A/B Testing and how can it help me?

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged , , ,

Hi Guys,

I thought for this weeks post I would talk about A/B testing.

A lot of people think A/B testing is a really complex and esoteric subject, but I hope to demystify it as much as I can.

So first things first. What is A/B testing?

A/B testing is where you develop different versions of a single page on your website and basically split your traffic so 50% of your visitors see one page and 50% see the another page.

You then measure which page which you’re visitors engage with more and which page gets you more customers.

You might be thinking how much of a difference altering one page really make…. but let me tell you it can MASSIVELY change your business, with increases of revenues (or conversion rates) of 200% not unheard of.

If you are interested in reading about some of the impacts A/B testing has had on some businesses, you can read some case studies here

But I digress.

So in my experience, I have found that the big issue with A/B testing is not in people understanding the broad strokes and concepts, but more in how to actually implement an A/B test and where to get started.

So how can you get started A/B testing?

You have a few options, including using Google Website Optimiser, however I have found that a great site that helps you implement A/B testing really easily is http://visualwebsiteoptimizer.com/.

The site is perfect if you are just starting out and it offers really easy to follow instructions and also a 30 day free trial.

Setting up the test is easy as pie and you don’t need any knowledge of how to be a great coder or really even HTML.

I have no affiliation with the company, except from being a happy customer.

If you are interested in pushing your conversion rate higher, I suggest starting with this program and just changing your homepage as a great starting point.

Just remember when you are making the different version of your homepage to have some of your benefits above the fold and a clear call to action for your customers as well.

Cheers everyone.

 

How can I identify keywords that are relevant to my business?

How To Get More Traffic, Marketing Tagged , ,

Hi Guys,

I thought I would do just a quick post on identifying keywords that are relevant for your business.

Identifying which keywords your customers would use when searching for your service or product offering is crucial because so many people conduct research on google in order to educate themselves before ever making a purchase.

Fighting this fact is beyond futile and you always need to be where your customers are, and at the moment they most of them are searching on google.

Anyway, I digress. So I have previously written about ahrefs.com and that fact that it is a great tool to spy on your competition. It’s great as it not only allows you to see your competitors ad copy and the amount of traffic they are driving to their site, but it also allows you to see which keywords your competitors are using to drive traffic.

This is great as it used to be a long and painful exercise to determine the most effective keywords, but with this tool, it’s now really quick and easy to find out which keywords you should target.

To use this tool, simply go to ahrefs.com and put in your competitors name. Chances are that if your competitors are using a specific keyword and you’re not (and you think the keyword could be valuable) you should it do your adwords stable.

To measure just how effective the keyword is in driving traffic, just log into google analytics, select the ‘sources’ tab and the data will be there. If you really want to get tricky – you can add a conversion code to your site and see how effective that keyword is in driving conversions for your business. I have spoken about setting up conversions here. And if you haven’t done it, I cannot recommend it enough.

If you do all this ( it would only take a 30 minutes to set up)and find that the keyword is working for you and driving traffic, you can allocate more of your adwords budget to that word to increase your number of customers even further.

Thanks guys and I hope everyone is having a great start to 2013 and you are all ready for a big year.

The PA Team.

How to reactivate your old leads.

Conversion Tips, How To Get More Customers, How To Get More Traffic, Marketing Tagged ,

Hi Guys,

I thought for today I would talk a problem every business owner has… how to turn old leads into customers.

For the record – I really dislike the word ‘lead’ . But I put it in the title to help draw your attention. Devilish I know.

Anyway – people are not leads – they are real human beings with real problems that have come to you to help them reach their goals – so please see every person that contacts you as unique and be honoured that they thought enough of your business to reach out in the first instance.

Anyway, I digress. So we have all been there. You have someone that gets in contact with you and you talk with them about the benefits of your product, you educate them about your business, you speak candidly about who you are and what you stand for, but after trying to make the sale you hear the dreaded ‘I’ll get back to you’ and then you never hear from them again.

It’s annoying – sure, but never blame that person. Always take responsibility for your actions and what happens to you in life (deep I know).

There can be numerous reasons why people say the infamous “I want to think about it” but for me, I think it always comes down to trust. Trust of you and trust of your company.

Not only does your business have to be the best thing since sliced bread, but you really need to emphasise that should you do business together, your relationship will not be a ‘hit it and quit it’ transaction You need to get across that you are in it for the long haul and that you want to help them reach their goals.

By the way if you don’ truly believe your company can help that person get to where they want to go, you should probably should change direction of your business as the first sales should always be you.

Anyway – so onto some practical tips you can use in your business today to help get customers across the line.

A great example is by the company Flight Fox.

Flight Fox is a new company that helps people find the best value for flights. All you have to do is pay $50 and then outsourcers try and find you the best flight. A simple but great concept.

So if someone only signs up for their service, but doesn’t actually pay, there is an automatic email that is sent within 24 hours.
This email is both personal and is laden with testimonials about happy customers and there is also satisfaction guarantee in there as well. More information can be found about what specifically the emailed said can be found here.

So in your own business, if you find someone has made contact with you, but you are waiting for that coveted purchase order, just send them a quick email with a few testimonials and reassure them that you and your company are here to stay and it would be awesome to do business together. A little trust goes a long way.

Have an awesome day every one.

Robbie.

 

How do sales videos and web animations increase sales?

Animated Video, Conversion Tips, How To Get More Traffic, Sales Video, Web Video

Hi Guys,

I trust you have had a really productive week, like the team here at Premium Animations!

Today, I wanted to discuss how sales videos and website animations help increase sales for startups and small businesses. This is important because there are a number of different styles of web videos, each of which are used for alternate purposes.

In my last post, I discussed ‘Growth Hacking‘ and introduced the concept of the ‘Growth Hacking Funnel‘.  The growth hacking funnel looks something like this:

The Growth Hacking Funnel

Each step in the funnel is a ‘user state‘.  In order to optimise for growth we need increase conversions at every step in the funnel.

Now, obviously some business models are different, but this funnel is pretty applicable to both online and offline businesses. Here’s an example of each step in the funnel for two different businesses.

Growth Hacking Funnel Examples

How are website animations and sales videos related to this?

Well, website animations or product videos can actually be used to increase conversions at a number of different steps in this funnel. If you can increase conversions at any one of these stages, you will be making more sales!

Yipeee!

Knowing which step in funnel the animation will be used for is very important because it defines the animation’s content and style. When you know the specific purpose for the animation, it can be tailored to ensure you get highest possible conversion rate.

Typically, website animations and sales videos are most widely used for the ACQUISITION, ACTIVATION and RETENTION steps in the funnel.

Here’s some of the most famous examples.

AQUISITION: To acquire new customers and get them to your site/store.

Dollar Shave Club: Created a hilarious web video that went viral, check it out here.

Old Spice: I’m sure everyone has seen this one…watch it again here.

ACTIVATION: To get the customer to register or start using your product/service.

Dropbox: One of the best of all time, perfectly explains their product. Here it is.

– A heap of Premium Animation Clients as well of course (PLUG!) : eRx, Naked Mort., Binked, Rates Direct…….and many more!

RETENTION: To bring the customer back or get them more engaged with your product.

Salesforce: Have a huge range of great explanational videos to get customers to learn about all the features of salesforce. Check some here.

Google: Always producing videos which help customers to learn extra product features to ensure they keep coming back!

So there you have it!

Before you go out and get a web animation made, make sure you think about what it is being used for.

Don’t worry though, at Premium Animations we analyse your entire business and make sure we tailor the animation for its specific purpose! We’ve created animations for all the steps in the funnel and know what works best…..

Chat soon guys!

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