I thought I would take a bit of a different angle today and talk about how you can get bloggers to discuss your products.
What is the point of this I hear you ask?
A good question.
The simple answer is that as most bloggers have a loyal following of fans and a large amount of trusted traffic can be driven to your site from theirs. – if you can get the bogger to talk about what you do.
So how exactly can you do this?
Well it all involves giving upfront value and forming a relationship with them before you ever approach them and ask them for a testimonial or to discuss your product on their site.
You see popular bloggers are inundated with requests to do things all the time. Most of the requests are more like demands and revolve around the person asking for favours or whether they can help them out.
This never works (particularly if you don’t have a prior relationship with them).
To help stand out from the crowd, offer the blogger something of value first and you will go a long way.
With Premium Animations we were lucky enough to form some great relationships with some popular bloggers and we helped get in the door to meet them by offering do a free video for their site.
So I can hear you say… ‘But I don’t have a video I can offer!’. Well that might be true but I am sure your business has some sort of value proposition you can offer so I would lead with that.
After you have delivered on some killer value and developed a bit of rapport with them, then ask them to provide a testimonial or talk about the experience they had with your company.
Your pitch after you have delivered value should be no pressure and if they happen to write something great, and if not that is ok as well.
But if you really delivered and went above and beyond of their expectations you will be well on your way to getting them to discuss your product and forming a solid relationship as well.
A perfect example of the impact that having a simple guest blog post on a bloggers site can been seen in this article here.
A quick summary of the article is that this author was really struggling to sell his latest book and it wasn’t until he was able to do a guest post on a famous bloggers site did his book sales take off. Anyway it is a great read and walks through his process and his experience.
So if you’re currently driving traffic to your site just do a quick google search for some bloggers that are in your industry and send them a quick note offering them some upfront value and you are well on your way to building a solid relationship.