Video Production & Animation Company

How do you get bloggers to discuss your products?

How To Get More Customers, Marketing Tagged , , ,

Hey Guys,

I thought I would take a bit of a different angle today and talk about how you can get bloggers to discuss your products.

What is the point of this I hear you ask?

A good question.

The simple answer is that as most bloggers have a loyal following of fans and a large amount of trusted traffic can be driven to your site from theirs. – if you can get the bogger to talk about what you do.

So how exactly can you do this?

Well it all involves giving upfront value and forming a relationship with them before you ever approach them and ask them for a testimonial or to discuss your product on their site.

You see popular bloggers are inundated with requests to do things all the time. Most of the requests are more like demands and revolve around the person asking for favours or whether they can help them out.

This never works (particularly if you don’t have a prior relationship with them).

To help stand out from the crowd, offer the blogger something of value first and you will go a long way.

With Premium Animations we were lucky enough to form some great relationships with some popular bloggers and we helped get in the door to meet them by offering do a free video for their site.

So I can hear you say… ‘But I don’t have a video I can offer!’. Well that might be true but I am sure your business has some sort of value proposition you can offer so I would lead with that.

After you have delivered on some killer value and developed a bit of rapport with them, then ask them to provide a testimonial or talk about the experience they had with your company.

Your pitch after you have delivered value should be no pressure and if they happen to write something great, and if not that is ok as well.

But if you really delivered and went above and beyond of their expectations you will be well on your way to getting them to discuss your product and forming a solid relationship as well.

A perfect example of the impact that having a simple guest blog post on a bloggers site can been seen in this article here.

A quick summary of the article is that this author was really struggling to sell his latest book and it wasn’t until he was able to do a guest post on a famous bloggers site did his book sales take off. Anyway it is a great read and walks through his process and his experience.

So if you’re currently driving traffic to your site just do a quick google search for some bloggers that are in your industry and send them a quick note offering them some upfront value and you are well on your way to building a solid relationship.

Cheers,

Robbie

How to reduce your website’s bounce rate

Conversion Tips, How To Get More Customers, Marketing, Uncategorized

Before we start, It’s important to really understand what exactly a ‘bounce rate’ is.

Bouncy Balls!

In essence, your bounce rate is the percentage of new visitors who simply ‘bounce’ off your site without doing anything.

Google Analytics defines it as:

“The percentage of single page visits (ie. visits in which the person left your site from the entrance page)”

But why do I care?

Well, having a low bounce rate is really IMPORTANT! Its the first step in making sure your website is converting clicks into customers.

Imagine you own a physical shop with products inside. Having a high bounce rate is like having the majority of people who enter the store just take two steps, turn around and then immediately leave, without even looking at ANY PRODUCTS on your shelves!

Before we can start to improve our bounce rates though, we need to first understand what drives bounce rates.

A bounce rate is actually a measure of your TRAFFIC QUALITY and a high bounce rate is typically due to the fact that your landing pages (where customers land on their site) is not relevant to your visitors!

Think of it like reading a resume….if something doesn’t immediately stand out, poof! Game over.

So, how can we ensure are bounce rates are low and that our visitors are hanging around?

Well, here are just a few tips and tricks that you can easily implement today!

Traffic Quality

As I previously mentioned, traffic quality is the derivative of your bounce rate. This means that if we improve the ‘quality’ of trafic coming to your site, your bounce rate should also improve.

By ‘quality’ here we mean, are the majority of people who click through to your site potential customers (correct demographic, location etc.) or just random punters or kids who are surfing the net?

The simplest way to improving your traffic quality is looking at the keywords you are targeting for both you paid and organic search.

For example if I own a pineapple store (I love pineapples!), I’m much better off targeting keywords like ‘buy pineapple online’ or ‘pineapple store sydney’ rather than just ‘food store’ or ‘edible goods’!

So, write down a list of your current keyword targets and see if you are REALLY getting the type of people you want to your site!

Landing page design

Having good landing page designs is CRUCIAL to improving you bounce rates. There is a tonne of info out there on how to create great landing pages, but here are just a few things all good landing pages should have:

  • Strong large headline
  • Strong call to action above the fold
  • Benefit driven copywriting
  • Uncluttered, clear and concise
  • Content heavy writing at bottom not top
Immediately Obvious Message
While I’ve mentioned this above, this is REALLY IMPORTANT.

Users need to understand exactly what your value proposition is within the first second of landing on your site.

Guess what, if people don’t immediately ‘GET’ what you are all about….poof! Gone.

Think about it.

Your COMPETITION is just a click or two away. Why would people waste their time searching through your site to find something if they could just hit that dreaded back button of doom and find another site which spells it out CLEARLY!

Responsive website design

Did you know that about 10-20% of your visitors are viewing your site from a mobile or tablet device?

Example of Responsive Site Design

Yep, I can almost guarantee it. Check out your Google Analytics to see.

Most websites are only optimised for different browsers on laptops or PCs. This means that your website is looking pretty horrible if you view it on your mobile or tablet device.

A responsive website is one that adapts to the screen size the user is viewing it on. This means that it looks fantastic and is easy to navigate regadless of whether or not they are on a phone, ipad or laptop.

Call your developer now. It’s worth the small investment.

Website Animation/Video

Here’s the thing. If a customer clicks to your website and then your competitors who has a video which clearly explains the benefit of the product….which one will they choose?

An autoplay video on your homepage is great to improve your bounce rate because it GRABS YOUR USERS by the neck and ENGAGES them to listen.

Visitors love it because it is EASY. They can digest all the information they want without having read!

Don’t take our word for it though, dropbox.com, mint.com, salesforce.com and all the big players utilise video on their pages. Also see our customer testimonials to see how we have helped our clients out!

So whats an acceptable bounce rate?

Well, that all depends on what industry you are in. This little graphic should give you a good idea though!

Acceptable Bounce Rates- kiss Metrics

 

I hope this has helped you! Get cracking reeling in your bounce rate today!

Whats your bounce rate at?

Adam

Should I stop losing or start gaining customers ?

How To Get More Customers Tagged , ,

Hey Guys,

I have previously wrote how you can use simple copywriting techniques on your website to help increase the engagement of your visitors.

I thought today I would briefly talk about something called loss aversion and how you can use it to your advantage when coming up with the copy on your website.

So, what exactly is loss aversion?

Loss aversion is a psychological theory that states people would prefer to avoid losses than to make gains.

I had to read that sentence a few times for it to make sense.

But basically the theory is that people prefer not to lose than to win.

For some reason we humans experience the pain associated with loss a lot more vividly than we experience the joy of experiencing a gain. Because of this, we prefer not to lose than to win.

You can hear it all the time in the real world as well. More often than not I hear myself saying when I’m watching my favourite footy team ‘I really hope we don’t lose this game’ as opposed to saying ‘I really hope we win’. The guys below know what I am talking about 🙂

So how can we translate this little bit of knowledge into getting more sales through your website?

Pretty simple.

Instead of saying ‘if you use our product or service you will make more money’ ,  flip the coin and change it up a little.

Talk about  ‘with us you will stop losing customers and stop losing money‘. As people generally have loss aversion they are more likely to want to stop losing customers than they are to gain them.

Therefore, when you tailor your message on your website so that your business  can help alleviate their feeling of loss – your message is likely to resonate just that little bit more.

Have a great day everyone.

Robbie.

Are losing customers online by making it hard for them to purchase?

Conversion Tips, How To Get More Customers, Marketing

I’m sure some of you have seen this great video from google.

Check it out here:

While this is aimed at the checkout process, it makes a great point that buying/purchasing/finding information online should be EASY!

Now let me ask you this, how easy do you make it for your customers to contact you or purchase from you online?

Have you run through and tested what the EXPERIENCE for your CLIENTS or customers is like?

The easiest way to do this is to take a few steps in your own customers shoes. Alternatively, get some people you know to run through the entire process and get them to answer some key questions. This is known as USABILITY Testing.

You will be AMAZED at the small things that you find, most of the time it will provide you a few ‘Ah ha!’ moments! You will suddenly realise why you are loosing people at different steps in your growth hacking funnel.

Here are a few things that I guarantee some of you will find:

– Some important link or contact form is not working

– The automated emails you send may have a few spelling mistakes

– Its hard to activate your account or to create a new account

– After you fill in the contact form, it takes a few hours for someone to contact you.

– You don’t seem to understand the benefits of the product from the website copy.

– Its difficult to pay or you are unsure of what the next step is.

– You realise your call to action button is hard to find.

What did you find out? As a customer to your own site, was it an easy process?

After a few simple tweaks, you will be amazed at how the conversion rates of different steps in your sales funnel increase.

In the next post, we will dive deeper into how we can optimise each step by using the B . J. Fogg Behavioural Model.

 

Does Your Contact Form Actually Work?

How To Get More Customers Tagged , , ,

I know this is a random question, and I can only guess that you’re thinking ‘Robbie you have lost it – of course my contact form it works!’.

But having a contact from that ‘works’ in the traditional sense and having a contact form  that actually motivates your visitors to give you their details are quite different and the effect it can have on your business is huge.

So how exactly can you structure your contact form in a way that motivates your visitors to enter their details?

Well step number one is make sure that all your capture fields (i.e. the information you want your visitor to submit) is above the fold.

I have previously wrote about the power of having important information ‘above the fold’ in a post called  ‘above the fold is gold’ and you can check it out here

Step number two is make sure that your contact form is on every page of your site.  This is really important and not enough websites do this.

As you know, most websites, simply have the one ‘contact us’ page and that is it, but to get the most from your site, a visitor should be able to get in contact with you straight away from every page on your site.   You never want to give your visitors an excuse to ‘bounce’ from your site, so this little tip can work wonders as your visitors don’t  have to search for a way to get in contact with you, as they can do it on each page.

Step number three involves giving some free upfront value to your visitor. An example of this is on the premium animations website (shameless plug here I know J).

A visitor to our website knows they will get a free info pack once they enter details.  This helps motivate the visitor to put in their details as they get something for nothing. The info pack offers some useful information as to how you can use videos to boost your conversion rate and also offers a few practical tips as well.

A good example of an effective contact us form is below, As you can see each capture is above the fold and they offer a free newsletter if you put in your details.

A one that could be improved is below. As you can see there is only one page that a visitor can contact you on. The page is also on the very right hand side and does not stand out as much as it could.

So if you have a ‘contact us’ form on your site, please make sure that it is on each page on your site, it is above the fold and there is a little bit of motivation for the visitor to give you their information in the form of giving your visitor some free value upfront.

Have an awesome day everyone.

Robbie.

People Power: How to use social proof to boost your conversions

Conversion Tips, How To Get More Customers, Marketing

Trust.

It’s one of the most critical elements when closing sales.

When you meet someone face to face, it’s easy to establish trust. If you show up on time, shine your shoes and be a genuine person, you are pretty much there.

But how do you generate trust from users online?

You don’t get to meet them, you often don’t even get to speak to them. Within a few pages you are asking them for their personal details or even payment!

There is no doubt about it, it’s really hard.

Luckily, there are a few things you can do to quickly generate trust.

Check out the image below.

Social Proof for McDonalds

After reading the McDonald’s sign, would you doubt that their hamburgers aren’t delicious?

Social Proof – It’s powerful.

Social proof is a great tool that you can use to gain instant trust with your users and potential customers.

Most people in the world are followers.

They think  “If that guy likes X, and that guy likes X, X must be really good.”

Digging deeper it actually comes back to our roots as cavemen. You follow social norms to ensure that you don’t get kicked out of the tribe. It’s natural and instinctive.

So, how can we use social proof to boost conversions on our site?

Simple, just show how all of your other customers love your product/service.

Here are just a few ways you can display this online:

1. Show the number of ‘Social Likes’ you have on Facebook/Twitter.

2. Show your own personal Linkedin Profiles or background about who you are and why you are an expert.

3. Display customer testimonials. Typically the more ‘socially proofed’ the customer is, the better the testimonial converts. Ie. If we had a testimonial from Steven Spielberg or Seth Godin on our site, we couldn’t get much better than that!

4. ‘Borrow’ social proof from other companies. Use identifiable logos on the site from  your customers/partner organisations or press you have received.

5. Display the number of people who love and already use your product! Check out the extent that 37 signals go to!

6. Show your company history or awards that you have won.

That’s about all for now…think about how you can incorporate this on more of your own site. Would you trust your company after landing on your homepage?

Social Proof for 37 Signals

Testimonials for 37 Signals

Growth Hacking: Optimising for Growth

Conversion Tips, How To Get More Customers, Marketing

Hi guys, it’s Adam here.

Today I wanted to share with you a presentation and class that I taught last night for General Assembly Sydney. General Assembly is a global network of campuses for technology, business and design and the Sydney arm is growing rapidly.

 

The majority of students who attended were small business and startup owners who wanted to learn more about ‘Growth Hacking’ and how they could optimise for growth in their business.

So, why was I asked to teach and what exactly is ‘Growth Hacking’?

Well, over the last few years I’ve had a fair amount of exposure to A/B testing, sales funnels and different user acquisition tools and techniques.

The word ‘Growth hacking’ was actually first coined by Shaun Ellis in a blog post in 2010 but later made popular by Andrew Chen this year in his article ‘Growth Hackers are the new VP of Marketing’. Alan Jones from The New Agency here in Sydney also describes what growth hacking is all about here and was kind enough to give me a mention.

I’ve attached the presentation below from the class, which should help you learn how to:

  • Create your own growth hacking funnel.
  • Run A/B Testing on your site
  • Create viral feedback loops
  • Help identify your best marketing channels
  •  Increase conversions

Please also note, this presentation has been from a combination of resources and examples were thanks to Matten Griffels deck here. Enjoy!

Growth Hacking Presentation– Adam Trouncer for GA Sydney

Like what you see? Let’s get started »