An explainer video is undoubtedly a new effective marketing strategy to promote your company’s products or services. If you are thinking of creating one, the animated version may be your best bet, especially when you are trying to sell non-physical objects or services. Also, you may want to read the following paragraphs as they present all important details you might need to consider before you start making the video.
First of all, you need to decide the target of your audience. Once you have set the group, you need to know their age, income, location and gender in order to figure out what kinds of advertisements that suit them best.
Secondly, it is the script that needs focusing on. No matter who the audience is, the bottom line for a good script is that it has to be made based on what people want or need. To be able to explain your company and its products in a way that people desire and can understand, you can follow this simple guideline:
1. you describe the problem that people may be having
2. you propose the idea that the product or service you are marketing is the solution; at this stage, your product or service is introduced and the important details of either the product or service are presented.
3. finally, you provide a way for your viewers to get such a helpful product or service.
Remember, though, that an explainer video has to be concise. To be more specific, there should be only 150 words in one minute. More than that number of words means that your audience will not have enough time to absorb the message you are trying to convey.
If you find it difficult to promote your product briefly, it will be a good idea to hire a professional outside the company to help you define what is really important to be put in the video.
Thirdly, other than the words written and spoken throughout the video, another most significant factor is the content of the video. So as to grasp the audience’s attention and get them to remember your products or services for a relatively long time, the content must be something that your viewers can relate to. You can do this through songs, entertaining or memorable characters and events. Do not forget to make sure that both the visuals and audio of the video content are delivered in high quality. However, should you find producing such a video a challenging job, you can try using an animated explainer video software available on the Internet.
Last but not least, some choices of what people can do to buy your product or service should be provided. Whether it is through clicking on a subscribe button or signing up for free trial, the point of this last stage is to turn the video viewers into your customers.