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What makes a good animated explainer video?

Animated Video, Explainer Video

An explainer video is undoubtedly a new effective marketing strategy to promote your company’s products or services. If you are thinking of creating one, the animated version may be your best bet, especially when you are trying to sell non-physical objects or services. Also, you may want to read the following paragraphs as they present all important details you might need to consider before you start making the video.

First of all, you need to decide the target of your audience. Once you have set the group, you need to know their age, income, location and gender in order to figure out what kinds of advertisements that suit them best.

Secondly, it is the script that needs focusing on. No matter who the audience is, the bottom line for a good script is that it has to be made based on what people want or need. To be able to explain your company and its products in a way that people desire and can understand, you can follow this simple guideline:
1. you describe the problem that people may be having
2. you propose the idea that the product or service you are marketing is the solution; at this stage, your product or service is introduced and the important details of either the product or service are presented.
3. finally, you provide a way for your viewers to get such a helpful product or service.
Remember, though, that an explainer video has to be concise. To be more specific, there should be only 150 words in one minute. More than that number of words means that your audience will not have enough time to absorb the message you are trying to convey.
If you find it difficult to promote your product briefly, it will be a good idea to hire a professional outside the company to help you define what is really important to be put in the video.

Thirdly, other than the words written and spoken throughout the video, another most significant factor is the content of the video. So as to grasp the audience’s attention and get them to remember your products or services for a relatively long time, the content must be something that your viewers can relate to. You can do this through songs, entertaining or memorable characters and events. Do not forget to make sure that both the visuals and audio of the video content are delivered in high quality. However, should you find producing such a video a challenging job, you can try using an animated explainer video software available on the Internet.

Last but not least, some choices of what people can do to buy your product or service should be provided. Whether it is through clicking on a subscribe button or signing up for free trial, the point of this last stage is to turn the video viewers into your customers.

The benefits of Animated Explainer Videos

Animated Video, Explainer Video, Video Marketing

What is an animated explainer video?
Explainer videos are short videos used to introduce a new idea and business concepts and provide answers to some of the most common questions about them. It can feature a highly diverse mix of creative elements, including typography, images, illustrations, voices or animations. These videos often introduce a product before it’s even ready to be released, being used as a way of generating interest and a customer base before it hits the market. They are intended to be concise and clear introductions to an idea, providing vital information for those it targets.

What are the benefits of animated explainer videos?
These video formats have a decided advantage over the textual explanations that have been so common up to this point. These videos function on the concept that a picture can convey far more information than words in a similar time frame. Research shows that the average internet viewers attention has to be captured in the first 8 seconds, or you’ve likely lost them. Explainer videos are designed to capture their interest and provide vital information in the shortest time frame possible.
Further, explainer videos are often used to transmit information about your video in other media, and can transmit that information in three vital ways. Videos are often more enticing to the viewer, and so will get the attention of your potential customer much faster than a wall of text. Second, there is very little opportunity for those showing your video to provide their own interpretation, making sure that the message you want to transmit is the one that gets portrayed. Third, by making it easy for reporters to talk about your company, it will increase the likelihood that they will use your video and get your information out there.

Why are animated explainer videos so important?
There are a lot of benefits to explainer videos that have been held up by the tracking data used to explain the efficacy of varying techniques. The most prominent and clear indicator is that they increase conversion rates by anywhere from 14 to 51%. Companies that have used this form of information exchange have seen increases on average of 19%, and they are particularly good at capturing the attention of smartphone users, who have been shown to research a product before doing so. Given that text is often hard to read on the smaller screens of todays devices, video bypasses this by providing them with a visually attractive presentation that grabs their ears and their eyes.
It doesn’t matter what form of business you run, companies such as Virgin America have utilized explainer videos to present such things as safety precautions used on their flights. Red Cross has used this to leverage their donation campaigns, emphasizing the importance of providing funding to the Red Cross over such things as Christmas gifts that are only a fleeting improvement.

Explainer videos take place of all the most recent innovations in marketing technology to grab hold of the interest of users and get your companies information out there. The days of text based provided information are on their way out, users want a way to see what and who it is they are purchasing from, rather than relying on the cold wall of text to drive their purchases. When you want to get noticed, and you want to stay on the bleeding edge of marketing, you want to take the time to create an effective explainer video and let the world see and hear what you have to offer!

Be Mobile, Be Happy

Explainer Video, Marketing, Uncategorized Tagged , , ,

Hi Guys,

I hope everyone has had a productive week and your business and website are performing at their peek.

On the subject of getting your website to perform at it’s best, I thought this week I would write about the importance of having your site ‘mobile ready’.

For me, having a site that is mobile ready was really hammered home the other day.  I was walking past my local restaurant and the place was packed (as usual) but for some reason all I saw was a bunch of people standing in circles playing on their smartphone.

It’s pretty obvious that these days, everyone is connected and everyone is on their mobile.  On the stat front, smartphone penetration rates in Australia are at about 55% and we are only a few years away from having 90% smartphone adoption rate.

But for me, I think the tipping point was when my parents (late adopters by anyone’s standards) each got a smart phone. Mum – you know it’s true.

So what does ‘mobile ready’ mean exactly?

It’s pretty simple, it means having your website optimised so that when someone comes to your site from a smartphone they won’t have to pinch and squint in order to navigate your site. A perfect example is seen from the dominos website below.

The difference is staggering. You can see how easy the mobile website can be navigated when compared to the other site.

If these were competing websites, I know which one I would prefer to use and which one would make it easier for me to get in contact with the owner.

So more often than not, if someone comes to your site from a smartphone and  your site is not mobile ready, they will bounce pretty quickly to find a website that is. Don’t let this be your company.

At Premium Animations, we find that about 17% of our traffic comes from either a smartphone or tablet, so we want to make it easy for this 17% to get in contact with us. So we have been mobile and tablet ready for the last few months.

Some resources you can use to help make your site mobile ready for as little as $10 a month are below.

Thanks everyone and have a good week.






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